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Designer Profile - Zara Stender

Colors for 2005 Optimism Returns

Brighter Colors Reflect the Trend

By Zara Stender, CID, IDS, Allied ASID
Member, Color Marketing Group
Copyrite 2005 all rights reserved

Over 350 Color Designers from around the world gathered in Rancho Mirage, California in November at the Color Marketing Group (CMG) 2004 Fall International Conference to determine the colors that will be seen in the market place in 2005.

Founded in 1962 and based in Alexandria, Virginia, CMG is an international, not-for-profit Association of 1,500 Color Designers, professionals who enhance the function, salability and/or quality of a product through their knowledge and appropriate application of color.

CMG members forecast Color Directions one to three years in advance for all industries, manufactured products and services. They assess lifestyle changes that are emerging and affecting choices in products, trends and colors.

Here is the forecast for 2005

As we move into 2005, colors become both soothing and rejuvenating. They support the move toward spirituality while the warm tones of red, yellow and oranges are spicier with ethnic influences. Colors are livelier and more luxurious across the board reflecting an increasing optimism in society. The muddiness of past palettes is disappearing.

Blue goes deeper taking on the jewel quality of lapis and sapphire. Sage green becomes bluer, with yellow greens gaining more popularity. Green is here to stay. Teal becomes more prevalent.

Mineral and jewel tones gain importance.

Neutrals (always with us) are becoming richer, more vibrant, browns like melted chocolate, coffee latte, cream and complex gray with undertones that resonate with other colors in the space. Natural neutrals will be used with bright accents, lime green, fuchsia pink, deep burgundy.